Watching video on the Internet is no longer a novelty; nearly 119 million unique viewers viewed 7.5 billion video streams in May 2008. The average viewer spent 2 hours and 19 minutes in May streaming video online according to a recent study by Nielsen Media Research.

This is the first look at how Americans of all ages use the three screens of television, Internet and mobile phones. The screen time of the average American continues to increase. Americans are watching more traditional TV than ever, and we also see an increasing amount of time spent on the Internet and watching online video. At the same time a small but growing number of consumers are utilizing their cell phones for video access.

Nielsen, May 2008

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