U.S. consumers are spending less these days, but the same cannot be said of business-to-business marketers. While it may not be “business as usual,” it is still important for business-to-business marketers to aggressively get their message out there. According to a study put out by GlobalSpec, 79% of top executives surveyed report they spent more in 2008 than they did in 2007, and 42% don’t expect the economy to have an impact on their marketing budgets.

According to this GlobalSpec survey, seventy-nine percent of 468 executives surveyed said their companies spent the same or more on marketing in 2008 than 2007. Thirty-one percent said they spent more in 2008 and 41% said they anticipate spending the same, GlobalSpec reported.

Seventy-eight percent said their revenues are on or ahead of plan, and a staggering 42% said they don’t expect the economy to have an impact on their marketing budgets.

Also, not surprisingly, industrial marketers have shifted significantly more of their budgets online in 2008, GlobalSpec reported.

Thirty-percent of those surveyed said they’re spending more of their marketing budget online than off in 2008, compared to 20% in 2007, according to GlobalSpec.

Moreover, 57% said online would command a greater portion of their overall marketing budget, according to the study.

Also, 72% said acquisition and lead generation have been their primary marketing goal in 2008 and, as a result, quality of leads has been the most important factor in determining where to allocate their marketing dollars.

For more on how you can stay ahead of the game with your business-to-business marketing efforts, contact On-Target Marketing now.

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