Want More Results from Your Marketing in 2009? Study says Go Online!
The importance of reaching consumers online to influence their buying behavior continues to skyrocket. As with any of your advertising, keeping fundamental goals in mind and measuring the results of your online efforts is essential. A recent study by comScore went beyond counting click through rates to determine the influence online advertising can have for a company.
Get More Out of Your Online Efforts in 2009
A study by comScore compiled data from nearly 200 brand studies and concluded that online advertising typically lifts online sales by 27% for two weeks to three months after the initial exposure to the advertising. Similarly, the lift in offline sales is typically 17% following the initial exposure to online advertising.
Online ad exposure also increases Web site traffic and online searches for trademark products, according to comScore.
Web site traffic typically increases 65% for one week following the first ad exposure. The lift in Web site traffic is about 46% over a period of four weeks after the first exposure to the advertising, which comScore says underscores the latent impact branding effect on online advertising.
The lift in trademark name product searches is typically 52% in the first week following initial exposure to online advertising. comScore determined that lift in online searches is about 38% in the four weeks following the first ad exposure.
Are you seeing the most for your money with your online advertising efforts? On-Target Marketing is ready to help. Contact us today.
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