”Best Special Promotion” Silver Award at the 2009 National SMC Awards
Thursday, 02 April 2009 12:43
The Sales and Marketing Council (SMC) of the Greater Houston Builders Association is proud to announce that the 2008 Houston Parade of Homes won a Silver award for best Special Promotion at the 2009 National SMC Awards in Las Vegas.
In an effort to drive physical traffic and build interest among new homebuyers and Realtors, the SMC designed the first consumer and Realtor focused Parade of Homes. The Parade was unique because it engaged the consumers and Realtors to grade and provide feedback for each entry.
The SMC reached their target market of consumers and Realtors through an extensive marketing campaign designed and executed by On-Target Marketing including a Parade website, internet banners, eFlyers, TV and radio commercials, and print media. The marketing message and prizes for participation were set to appeal to the demographics and psychographics of two groups: current potential buyers and Realtors.
With this being the first Parade in Houston and with no real history to go by, the SMC had to work expeditiously to ensure a successful event.
“With 154 homes entered and over $20,000 raised for our SMC, the Parade of Homes was a great success,” said Terry Dawson, SMC 2009 President.
“A special thanks goes out to our Parade co-chairs, Shelda Keith of ABB Mortgage and Paul Silverman of Move.com. In addition, a special thank you is owed to On-Target Marketing for composing the marketing campaign, collateral, TV and radio creative. Finally, the biggest thank you goes out to the participating builders and developers that made this Parade possible.”
On-Target Marketing is a full-service advertising agency, graphic design and web-marketing firm in Houston, Texas, and a Fastest Growing Business in Houston for two-years running according to the Houston Business Journal.
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