According to a study released by the Council for Research Excellence and the Nielsen Company, the average American is exposed to screens for 8.5 hours a day – which equates to about 61 minutes of ads and promotions.

This could include time spent on TVs, cell phones, computers and more, but the predominant medium continues to be television (accounting for 99% of all video consumed in 2008), with computer usage coming in second.

One of the strongest revelations found in the study was that the amount of time spent on screens was consistent across age groups.

“It flies in the face of conventional wisdom, of course, which tells us that the younger cohorts apparently spend more time with screen-based media,” said Michael Bloxham, a director of the center at Ball State in an interview with The New York Times.

Here are some highlights found by the study, categorized by age group:

18-24-year-olds:

• Watch the smallest amount of live TV of any age group (3.5 hrs/day)
• Spend the most time text messaging (29 min/day)
• Watch the most online video (5.5 min/day)

25-34-year-olds:

• Spend the most time of any group watching DVD or VCR videos

35-44-year-olds:

• Spend more time on the Internet than other groups (74 min/day)

45-54-year-olds:

• Spend the most time on email

65+ year-olds:

• Watch the most live TV

Would you like to put your brand in front of these viewers? It’s time to contact On-Target Marketing. We look forward to helping your business grow.

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